New IRONMAN Hamburg expands M-Dot brand in Germany

first_imgIRONMAN, a Wanda Sports Holding company, has announced the addition of Hamburg, Germany, to its IRONMAN event schedule for 2017. While Hamburg’s port has been considered a gateway to the world for centuries, the Hanseatic metropolis is now ‘setting sails to become part of triathlon history’ by hosting the IRONMAN Hamburg triathlon on 13 August 2017.The provisional course of IRONMAN Hamburg includes the Jungfernstieg pier in the heart of the city as the start point of the 3.8 km swim course, which goes through the Binnen and Außenalster lakes. The two-loop 180.2 km bike course leads athletes through Harbour City and across the famous ‘Köhlbrandbrücke’ bridge and the southern metropolitan area of Hamburg.The final 42.2 km run course consists of four loops along the Alter Lake in the city centre. The Town Hall market square will feature spectator support as the home of the iconic finish line.“We are very pleased to host another world-class endurance sports event in Hamburg,” said Hamburg´s Sports Senator Andy Grote at a press conference today. “IRONMAN Hamburg will complement the other event offerings and is a terrific addition to our calendar. IRONMAN suits Hamburg and Hamburg suits IRONMAN.”Numerous parks, meadows and forests make Hamburg one of Europe’s greenest major cities. These public green spaces combined with Hamburg’s urban architecture ‘creates a very attractive metropolis with a high quality of life’.Christian Toetzke, Chief Development Officer for IRONMAN, added “Hamburg has established itself with its sports enthusiasm over three decades as an important location with high demand for endurance sports events, especially triathlon. It was strategically important to place another top event in this area.”“We will use the upcoming months to turn the preliminary course into an attractive event for all parties involved: our athletes, their families and fans, as well as the citizens of Hamburg,” added Björn Steinmetz, Managing Director of IRONMAN Germany, responsible for the operational implementation of the event.Swimming in the Alster lake, cycling through the Harbour City and running along the green shore of the Alster lake with a finish at the famous town hall market – the city of Hamburg will aim to offer a ‘unique and unforgettable race experience for all athletes’.As one of the big urban triathlon cities, Hamburg is poised to welcome 2,500 athletes and thousands of spectators on 13 August 2017. IRONMAN Hamburg will offer 40 qualifying slots to the 2017 IRONMAN World Championship taking place in Kailua-Kona, Hawai`i.General registration for IRONMAN Hamburg will open on 23 September Relatedlast_img