New runclusive platform aims to re-ignite fundraising

first_imgRealbuzz Group has launched runclusive, a new fundraising and virtual running events hub. The new virtual events platform aims to connect charities and event organisers, and help runners continue raising vital funds during the COVID-19 pandemic.‘runclusive will bring together a community of hundreds of events and charities on to one platform. Runners will be able to fundraise for a wide range of charities in a number of different ways, and can earn points for every virtual event they complete.’Runners will also receive rewards and bonus points for fundraising and racing milestones, such as running in an event city once it is safe to do so. Points can then be redeemed for exclusive merchandise and free event entries.The platform will bring together a community of events and charities, including AIR:RUN, the Weston Super Half, British Heart Foundation and Parkinson’s UK. Alongside these officially licensed events, the platform will include a series of runclusive-branded virtual events based around major cities, each of which comes with its own bespoke medal.The new platform has been launched by Realbuzz Group, and builds on the existing offering which includes the virtual challenges website The company notes that it… ‘previously pioneered the first event programme that introduced charities to the benefits of recruiting runners via event websites and digital newsletters in the early 2000s, laying the foundations for the active events fundraising model widely used today.’Tim Rogers, founder and CEO at Realbuzz Group said “Every year, millions of pounds are raised for charities across the world through running events. While there has been a swift move to go virtual in recent months, the unity the industry is known for has been lost, and we want to bring this back.“Through our close ties with charities and event organisers, we’ve developed a solution we’re confident will solve this problem.“runclusive will champion unity, provide valuable revenue streams for charities across the country and allow runners to continue experiencing the joy and accomplishment that completing an event and raising funds brings.” Relatedlast_img